Yovia becomes North Florida’s largest community of social media influencers in time for political elections

Jalali — Mon, 06 Aug 2012 13:37:41 +0000

Candidates are really ramping up their ad spends in preparation for the upcoming elections in Northeast Florida. According to recent article by the Washington Post the Obama campaign has raised more than $550 million and has already spent or has committed $377 million of that. Romney has raised $156 million and spent about $134 million of that thus far.

Florida is a battleground state and as a result a large amount of ad dollars are being spent here.

During a recent meeting with a major local media company in Jacksonville, Florida, we learned that the political money is just pouring in. This not only creates a boon for local advertising outlets, it also creates high competition for local advertisers who normally would be running ads. Essentially, all of the inventory is being used up by the candidates.

Yovia, the world’s first People Engine, specializes in bringing influencers on Twitter and Facebook together to spread the word and is now the largest network of influencers in Florida.

For information about how to advertise within the Yovia network click here or call (904) 242-2669.

http://www.washingtonpost.com/wp-srv/special/politics/track-presidential-campaign-ads-2012/

Technology startup Yovia helps advertisers leverage Facebook for real growth

Jalali — Thu, 17 May 2012 14:22:23 +0000

The slogan on the wall of Yovia’s Jacksonville Beach offices says ‘Spread the word®’ because that’s what the startup does. Yovia’s People Engine is a unique technology that matches millions of social media users with select advertisers in a way that works to drive real leads and sales for businesses.

Yovia has already helped hundreds of companies including Nickelodeon, Toyota and Coca-Cola to spread their word by providing access to targeted, authentic Facebook users who are more than happy to help pass a message along.

It’s no secret that people love to go on Facebook and share their personal lives, but the verdict may still be out on whether or not social media users convert into customers. The effectiveness of Facebook’s advertising program has been the subject of much speculation leading up to Friday’s expected IPO.

“Facebook is actually a tremendous great source of traffic and leads,” said Yovia CEO Jalali Hartman. “But simply running a Facebook ad is probably not going to work for many businesses. Advertising is no longer about clicks, but about real people interacting.”

Learn more about how Yovia helps businesses truly leverage Facebook as a profitable advertising channel via their website:

http://about.yovia.com/sponsors/case-study/